HCLTech, a global expertise firm, has listed its digital advertising and marketing expertise options, Benefit Expertise platform and Benefit Content material Join, within the Sitecore Companion Resolution Catalog and Sitecore Market.

The options are stated to have the capabilities to assist drive transformational content material operations and experiences for entrepreneurs.

HCLTech launches next-gen digital advertising
HCLTech launches next-gen digital advertising


Shyam Enjeti, government VP, Digital Enterprise Companies, HCLTech, stated: “These revolutionary options will empower companies to construct enterprise advertising and marketing platforms that ship significant, contextual and intuitive digital experiences.

“We're assured that our collaboration with Sitecore will carry immense worth to organizations searching for to unlock their full digital potential.”

Benefit Expertise platform, powered by the Sitecore product stack, gives an end-to-end framework to develop digital advertising and marketing capabilities for entrepreneurs throughout completely different digital contact factors, resulting in model advertising and marketing, prospect conversion and retention. Utilizing the platform, enterprises can fast-track platform implementation, present seamless integration to core techniques and suppleness with the selection of recent channels, and ship MarTech platforms at scale.

Accompanying the Benefit Expertise platform is Benefit Content material Join, a sturdy connector that goals at creating and streamlining product content material or belongings, and enabling catalog synchronization throughout Sitecore DXP, Content material Hub and OrderCloud. Benefit Content material Join empowers content material creators to collaborate, handle and publish content material throughout varied channels whereas sustaining content material consistency and model id.